November 29, 2001

Todd talks with business and technology writer Christopher Locke about "gonzo marketing". Locke explains how companies can use the Internet as a successful marketing tool by connecting with online communities, and showing them that the company shares their interests. He argues that this will quickly increase profit. His book is "Gonzo Marketing: Winning Through Worst Practices".

New research suggests that sea turtles use the Earth's magnetic fields to navigate. Turtle researcher Kenneth Lohmann tells Todd about his study at the University of North Carolina. He placed turtles in a tank with copper coils that emulated magnetic fields.

Heather Newman, our technology expert, talks with Todd about OS X new version, money management software, and Linux. Newman is tech columnist for the "Detroit Free Press".