August 8, 2001

Advertisers have created the word "Hispanic" to define a large group of Spanish speaking people. Arlene Davila, American Studies assistant professor at New York University, talks about how Hispanics are depicted in ads. She explains that marketers' definition of "Hispanic" includes people who have significant ethnic differences. Her book is "Latinos Inc., The Marketing and Making of a People".

A place called Camp Blaze has been created to fuel young women's interest in firefighting. The camp recreates rescues, teaches lessons, and focuses on team building and self confidence activities. Karen Kerr, one of the directors, talks about the camp and its participants.

Jenna Weissman Joselit, visiting professor of American Studies at Princeton University, talks about fashion in America since the early 1890's. She talks about ready-to-wear clothing, and how fashion styles changed for women and men. She explains that the changes depicted social shifts, and that they affected immigrants who tried to fit in. Her book is "A Perfect Fit: Clothes, Character, and the Promise of America".