March 28, 2001
Carl Jung's archetypes - the king, the warrior, the fool - they shape the way we view other people, the way we dream, the way we. . . shop?? Believe it or not, these symbols of the collective unconscious have crept into the thinking of Madison Avenue. This according to management consultant Carol Pearson who tells us about it.  Her book is "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes".

Simple etiquette applies even in the health club, says UltraFit Human Performance Gym Director Melyssa St. Michael. She talks with Todd about what annoying behavior she's seen in the gym, and how social skills are important even in the gym.

Cooper Smith wants to enhance teaching methods used in schools, and at home. The CTO at Education World, he talks with Todd about his vision for using the Internet for learning.

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