January 20, 2003

Todd talks with author and journalist Robert Sabbag about the man behind the major import of marijuana in the early 1970's in the United States. Sabbag tells Todd about Allen Long, and this man's drug trade that began as an informal agreement between friends, and grew into a major business venture. Sabbag's book is "Loaded: A Misadventure on the Marijuana Trail."

A rock artifact originally found in 1935 by an amateur archeologist now represents the first documented example of contact between Mesoamericans and Mississippians. Todd talks with Alex Barker, Curator of North American Archaeology at the Milwaukee Public Museum, about this evidence and what it means to American history.

Social Norms marketing is the science of persuading people to conform to what's around them. Michael Haines is the director of the Social Norms Research Centre, and talks with Todd about how our behaviour is affected by the actions of those around us. He discusses his recent experiment at Northern Illinois University during which he used this technique to encourage students to use less alcohol.